NPTC Group of Colleges wanted to increase the number of enquiries for all levels of courses, and convert more perspective students into enrolling. This was a particular challenge as there were a number of competitors in NPTC’s target locations.
A strategic search campaign was developed to help drive potential new students to the website. The campaign consisted of using keywords that helped drive audiences to their website for all courses and qualification levels.
The campaign generated a total of 2,123,423 impressions and 432 enquiries, averaging a cost of £2.39 per lead and a return on investment of over £4,700. The cost per visitor based on website visits decreased to just £0.15, offering a large volume of traffic for very little cost.