With the average person spending an hour and a half a day on social media, you want to ensure that your target audience sees your brand. You can do this by incorporating memes into your social media strategy. Memes are visually easily digestible content that can...
Facebook (Meta) has changed how advertisers can use Facebook. From March, advertisers can no longer target their audiences using certain specialised categories. But what exactly are these categories, and will they change the fundamental way Facebook advertising works?...
Two-thirds of marketers reveal that they want to increase the use of video in their marketing strategy in 2022, one of the quickest, easiest, and most cost-effective ways would be to get your business on TikTok. This is the perfect platform to produce short and...
For schools hoping to boost their admissions for the new term, social media marketing is a valuable tool. Through social media, you can appeal to prospective pupils and their parents and showcase why your school is the best educational institute in your area. It’s no...
Social listening is the process of gathering information online about your brand, products, and industry. By using social listening, you can discover conversations about you and your business that you can use to inform your marketing strategies, product development,...
