Generation Z is on track to become the most educated generation in history. You’d assume that because they were born into a digital environment and have social media ingrained in their daily lives, the easiest method to communicate with these digitally savvy...
Your Unique Selling Proposition or USP is what makes you better than your competition (and makes you more appealing to potential and existing customers). But how do you work out your USP and use it to your advantage? This blog will cover everything you need to know...
Tuesday night we donned our best clothes and went to the UK Paid Media Awards, where we were nominated in three categories. The event was hosted by Will Perry, a sports broadcaster for the BBC. We thoroughly enjoyed the night and are very proud to say: We achieved a...
Email marketers have been presented with a new reality after the release of Apple’s iOS 15 updates in September 2021. Changes in data privacy, among other things, have created widespread panic among email marketers, with some even speculating that email marketing as...
As the number of businesses in your niche are constantly growing, the top talent now has a wider range of career options. This means that discovering and hiring qualified candidates is more difficult than ever for recruiters. Developing a team of varied yet...
