Anyone who creates websites or online content should be familiar with search engine optimisation (SEO) and although it can be challenging in the ever-changing world of search engine algorithm adjustments, you must use effective SEO methods if you want your content to...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
Having strong SEO on Instagram means you’re much easier to find by online users who are actively searching for terms related to your products, services, and business niche. It’s an extra string to your bow when marketing your business on the platform. What is...
Google’s first major algorithm update of 2021 is just around the corner. Originally scheduled for May, the Core Web Vitals update will now be rolled out gradually from June onwards and won’t be fully utilised in ranking algorithms until the end of August. But...
Despite it’s name, the robots.txt file is a relatively easy to create and edit. It’s primarily a document used to work with search engines, but it can also be utilised to improve your SEO efforts and if you’re looking for a way of improving your SEO that isn’t...
