30 SEO Experts and Influencers to Follow in 2022

30 SEO Experts and Influencers to Follow in 2022

Anyone who creates websites or online content should be familiar with search engine optimisation (SEO)  and although it can be challenging in the ever-changing world of search engine algorithm adjustments, you must use effective SEO methods if you want your content to...
Futureproof your Business with Google Analytics 4

Futureproof your Business with Google Analytics 4

  Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
Instagram and SEO: How to Optimise Your Instagram for SEO

Instagram and SEO: How to Optimise Your Instagram for SEO

Having strong SEO on Instagram means you’re much easier to find by online users who are actively searching for terms related to your products, services, and business niche. It’s an extra string to your bow when marketing your business on the platform. What is...
How to create, edit and optimise your robots.txt file

How to create, edit and optimise your robots.txt file

Despite it’s name, the robots.txt file is a relatively easy to create and edit. It’s primarily a document used to work with search engines, but it can also be utilised to improve your SEO efforts and if you’re looking for a way of improving your SEO that isn’t...