Before recent digital times, the word engagement only evoked images of a big diamond ring. Today one of the most sought-after social media metrics is increased engagement. But what is it? And why do you need it? What is social media engagement? Social media engagement...
Utilising video on social media is how thousands of businesses are capturing and growing an organic online audience across social networks such as TikTok, YouTube, Instagram, Facebook, and even LinkedIn. The proof is in the pudding, too – 87% of video marketers...
User-generated content is a term coined to describe content that has been produced by your customers or followers that promotes your company. It is one of the most valuable types of content a business can use for brand awareness, connection building, and sales and...
If you’re looking for creative marketing campaign ideas and are designed to help you meet a business and social media goal, you’re in the right place – and we promise that influencers are not involved! A successful social media campaign needs a clear goal, and a...
A social media crisis is an influx of activity on social media that is detrimental and damaging to your company, and it requires a lot more thought than dealing with a negative comment does. A social media crisis could be caused by a multitude of possible situations,...
