The UK’s
Leading Display
Advertising Agency

LOCALiQ’s display advertising services enable you to reach Newsquest Media Group’s online audience via desktop, mobile and tablet for your business, covering many local, regional and national campaigns.

We also partner with Google and Bing, offering access to the Google Display Network and Microsoft Audience Network, so you’ll always be seen by your target audience.

Once we publish your display advertising campaign, we will continually optimise your ads within the Google Display Network. These strategies include:

Audience targeting

LOCALiQ will define and target specific audience segments based on their demographics, interests and online behaviour, ensuring your display ads reach the right people.

Ad creatives and design

Crafting visually appealing and engaging ad creatives is crucial for the success of your display advertising campaign. Our display advertising agency will create compelling visuals and ad copy to capture the attention of your target audience. Plus, we offer end-to-end campaign management (copy, creatives and design) at no extra cost.

Placement optimisation

The Google Display Network includes many websites, apps, and platforms. We will optimise your ad placements to ensure they appear on websites relevant to your target audience, increasing the likelihood of engagement.

Budget Management:

We help you set and manage your display advertising budget effectively, allocating resources to campaigns and strategies that enjoy the best results.

Performance Tracking and Analytics:

Tracking the performance of your display ads is essential for effectively optimising your campaigns. LOCALiQ will monitor your key performance indicators (KPIs), including click-through rates (CTRs), conversion rates, and return on investment (ROI).

A/B Testing:

After publishing your display advertising campaigns, we will test different ad variations to see which ones capture your audience. We will conduct A/B tests on ad creatives, headlines, and other elements to help refine and optimise your campaigns.

Remarketing:

Our display advertising agency can also implement remarketing strategies to target users who have previously interacted with your website. We re-engage potential customers and increase conversion rates with anyone interested in your products and services.

Local Optimisation:

We are local search specialists and will optimise your display advertising campaigns to target audiences within your local area. These campaigns are perfect if you have a physical presence or a local customer base which you wish to target.

Local display advertising can provide many benefits to your business within the local search results; these include:

Targeted reach

Local display advertising allows you to target specific postcodes, towns, and counties across the UK, ensuring your message reaches the most relevant audience.

Increased visibility

By advertising in your local searches, you can strengthen your online presence and increase awareness among customers close to your business.

Personalised messaging

Creating display ads that capture your local audience can help build a stronger connection with potential customers – a great way to highlight your community support, local promotions, or events.

Increased in-person visits

Local display advertising can help drive more in-person customers by targeting users close to your location – an excellent option for independent shops, restaurants, and local services.

Competitive edge

Focusing on local display advertising will give you a competitive edge over businesses that target national audiences, helping you become the go-to option for local customers.

Social proof and reviews

Including positive reviews and testimonials from local customers in your display ads will help to build trust and credibility within your local area.

LOCALiQ’s remarketing agency provides many benefits if you operate online or have a significant digital presence. These include: 

Increased conversions

Remarketing allows you to reconnect with visitors to your products or services. By targeting these individuals with relevant ads, we will help to increase the likelihood of them converting into customers.

Customised and personalised ads

Remarketing campaigns are highly targeted and personalised based on a user’s previous interactions with your website. By working with LOCALiQ, we will promote your brand with creative, eye-catching, custom-built adverts.

Cost-effective marketing

Retaining existing customers through LOCALiQ’s remarketing strategies can be more affordable for your business. It often costs less to convert someone familiar with your brand instead of acquiring a new customer via paid search marketing.

Improved advertising ROI

As our remarketing services target users who have already expressed interest in your products or services, the chances of them converting are much higher, helping to improve your return on investment.

Dynamic ad content

LOCALiQ’s remarketing strategies use dynamic ads that automatically adjust content based on your user’s previous interactions. We ensure they see the most relevant products or services, enhancing the effectiveness of your ads.

Adaptable and flexible campaigns

We optimise our remarketing campaigns on real-time data and performance metrics. This enhanced flexibility allows you to adapt quickly to market changes and user behaviour.

Our display advertising specialists will work closely with your business to create an in-depth geofencing marketing strategy for your UK locations. Below are a few strategies we will implement when creating and optimising your campaigns:

Understand and target your location demographics

We will work closely with your business and local teams for crucial insights into the most effective campaigns with your target audience; this research will enable our display advertising agency to determine which platform to publish your geofenced ads and influence how they appear online.

Run your geofencing ads at the correct time

Your busiest hours will help us decide when to run your geofencing ads. With this in mind, we will publish your ads before or after your most popular hours to help increase the number of customers to your business during any slight drop-offs throughout the day.

Include a desirable CTA within your ads

When creating geofencing ads, we will include strong calls to action (CTAs) to help capture your local customers. As geofencing marketing relies on their proximity, the CTA will require immediate action, capturing potential prospects within a lead capture form or landing page. They will collect their contact details for your business – including their email, phone number and website address.