The Mowden

  • Category:
    • Hospitality
  • Published:March 10th
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Solutions: Paid Social


About the client.

The Mowden provides refreshing drinks and pub food to the people of Darlington. They have over 25 years of catering experience and a restaurant seating 60 customers. They aim to provide locals and visitors with a relaxed atmosphere to eat, drink and socialise in.

What you should know

  • LOCALiQ’s paid social campaign generated 253k impressions and 5.5k advert clicks and delivered 19 new leads.
  • Our client enjoyed a 2.17% click-through rate and a £0.21 cost-per-click.
  • 253k

    Impressions

  • 5.5k

    Advert clicks

  • 2.17%

    Click-through rate

Challenges.

After undergoing some rebranding, The Mowden wanted to let their community know about their recent developments to showcase their updated business and drive the new brand locally amongst potential and existing customers.

Solutions.

The LOCALiQ Social Ads solution drove awareness and reached new audiences. Facebook retargeting was key to the success of this campaign – the ads focused on audiences that interacted with a competition post from the pub.

Results.

After running for two cycles, The Mowden enjoyed a 2.17% click-through rate and a £0.21 cost per click. The campaign also resulted in 19 new leads.

Proven results.

We’re dedicated to helping local businesses succeed.

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Average order value

£250

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Requests served

14.48M

 

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