The Devonshire Clinic

The Devonshire Clinic wanted to attract people looking for a private dermatologist online and convert them into patients – focusing on increasing customers for particular services such as skin cancer and mole removal scanning and treatments, cosmetic dermatology and medical dermatology. The clinic wanted to focus on London for its primary geo-targeting and raise its online presence.

Our client has many competitors within the Harley Street district; therefore, they were striving to stand out in a saturated market and find faster, better ways to convert potential customers while increasing their organic traffic. They chose to work with LOCALiQ for online solutions that will help them overcome this problem.

As the majority of our customer journeys begin with an online search, and the customer purchase consideration phase takes longer, LOCALiQ wanted to raise The Devonshire Clinic’s presence across the SERPs with a solution that would serve them long-term and have lasting effects rather than quick-wins.

The golden solution was a strategic, in-depth SEO strategy – involving off-page, on-page, technical and local SEO techniques. LOCALiQ articulated primary and secondary keywords to focus on and created SEO-rich website content for our client.

The Devonshire Clinic received a monthly strategy meeting, in-depth reporting and Client Centre access to nurture incoming leads down the customer journey funnel.

LOCALiQ also implemented a comprehensive Digital PR link-building campaign designed to enhance brand awareness and increase local customer traffic for their treatments. The campaign included strategically crafted stories to secure high-quality backlinks and maximise online visibility.

Examples of coverage secured are detailed below:

LOCALiQ delivered exceptional results for our client and their ongoing SEO campaign –

Month-on-month:

• Organic sessions increased by 14%.
• New users increased by 13%.
• Page views increased by 16%.
• Impressions increased by 5%.
• Clicks to the website increased by 14%.
• Click-through rate increased by 9%.

Quarter-on-quarter:

• Impressions increased by 54k.
• Clicks to the website increased by 40%.
• Click-through rate increased by 24%.

Year-on-Year:

• Clicks to the website increased by 69%.
• Click-through rate increased by 113%.

LOCALiQ’s digital PR link-building campaign achieved:

• 93 backlinks
• Average DA of 62
• Featured on The Scotsman, Daily Mail, Daily Mirror, MSN, ITV, Greatest Hits Radio and Yahoo News
• Domain Authority increased by 12% (25 to 28)
• 1,333 new and improved keywords
• 82 brand mentions
• AI citations on Google AI Overview, ChatGPT and Perplexity