Industry: Home Services
Solutions: SEO

About the client.

PWM Sales Ltd is a family-run company providing industrial concrete surfacing product tool hire and sales. They operate from a large warehouse in East Yorkshire, UK, and are a reputable business with over 30 years of concrete surfacing experience.

What you should know

  • Quarter-on-quarter PWM Sales Ltd’s organic sessions increased by 2%, and their impressions increased by 32k – an impressive 17% growth.
  • Year-on-year, our SEO campaign delivered an excellent 165% increase in website clicks, a 111% increase in new users and a 104% growth in organic sessions.
  • 111%

    Increase in new users

  • 165%

    Increase in clicks

  • 104%

    Impressions increase


The client’s ultimate aim was to recover their organic traffic and market share in organic traffic within their vertical.


Following the launch of their new website a few years back, the organic traffic for PWM Sales’ website had begun to decline, and their online ranking was falling.

As a manufacturer of their product lines, this impacted their online sales and market share, as most customers had previously come through via their website.

Our client needed a solution to drive traffic – online users in the market for their products specifically – and increase their online presence impactfully, with results they could measure.


We implemented many technical SEO techniques, on-page and off-page SEO strategies, and keyword-rich content across our client’s website as part of an ongoing SEO campaign.


LOCALiQ delivered exceptional results for our client and their ongoing SEO campaign –


  • The organic sessions increased by 2%.
  • The page views increased by 2k – a 12% increase.
  • The pages per session increased by 11%.
  • The page views increased by 32k – a 17% increase.


  • The organic sessions increased by 104%.
  • The new users increased by 111%.
  • The page views increased by 16%.
  • The impressions increased by 45k – a 139% increase.
  • The clicks to the website increased by 165%.
  • The click-through-rate increased by 11%.


Don’t take our word for it… Here’s what our client had to say:

Our new website was underperforming in many areas – LOCALiQ quickly identified the issues and started the correction process. After just a few weeks of work, there was a marked improvement.


Our contact, Ismail Sisman, has been excellent throughout the process and will gladly take the time to explain the different processes involved in-depth and also the reasons behind the process. He has a complete understanding of Google and SEO.


We are now just over halfway through our contract with LOCALiQ and have no regrets – we selected the correct partners to work with and remain very confident the progressive improvements to our SEO will continue.


Paul Welburn,

Director, PWM Sales Ltd

Proven results.

We’re dedicated to helping local businesses succeed.

Uplift in social traffic


Conversion rate


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