Uplift in social traffic
Increase in CTR on Search Marketing
Increase in CTR on Social Media Marketing
While the initial results of working with LOCALiQ UK were strong, Sidey’s business goals aligned with cross-media optimisation technology’s offerings and they were eager to explore even greater results.
Applying cross-media optimisation technology, the team used tactics across search and social channels to offer insights into how to optimise budgets, drive the lowest cost per lead, and maximise their marketing spend.
The campaign achieved a vast increase in leads, with the real-time shift in budgets maximised performance with a 174% uplift in social traffic and a 34% increase in CTR on search marketing.