The shortlist finalists for this year’s Search Engine Land Awards is out, and LOCALiQ is proud to be on the prestigious list.
LOCALiQ is a three-time finalist in the 2024 Search Engine Land Awards with nominations in the following categories:
- Best integration of search into omnichannel marketing
- Best local search marketing initiative – SEO
- SEO Agency of the Year
The international Search Engine Land Awards celebrates individuals, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns. This year’s program featured 19 unique categories from Best Use of AI Technology in Search Marketing to Agency of the Year.
LOCALiQ is one of four agencies to have earned nominations in three categories of the 2024 Search Engine Land Awards.
Best integration of search into omnichannel marketing
The Best integration of search into omnichannel marketing nomination recognises the 127% increase in leads LOCALiQ helped DM Hall achieve via omnichannel marketing (SEO, paid search, paid social).
DM Hall, a renowned chartered surveyor firm with 26 offices across Scotland and a history spanning 127 years, works with LOCALiQ to carry out its digital marketing initiatives. They aimed to streamline home sale transactions in Scotland by promoting their presale survey, known as a home report.
Some key results include:
· 127% increase in leads QoQ
· Maintained 10%+ CTR in paid search YoY
· Social Ads CTR increased from less than 1% to 3% YoY
Best local search marketing initiative – SEO
LOCALiQ is recognised for the SEO strategies implemented for The Cut & Craft. The Cut & Craft seamlessly blends elegance and glamour to create a unique and timeless dining experience for guests.
Our content-led SEO strategy for The Cut & Craft improved search signals, provided greater brand visibility, competitiveness in search results pages, and increased the volume and quality of inbound organic traffic.
Combined with improvements to the user experience and targeting specific, local locations (York, Leeds, Manchester), organic search became a strong source of inbound leads for The Cut & Craft.
Some wins from this campaign:
· 277.24% increase in new users YoY
· 68% increase in clicks YoY
· 48% increase in click-through-rates YoY
SEO Agency of the Year
LOCALiQ is also a finalists for the SEO Agency of the Year category for boosting SEO growth with Masterclasses for UK Sales Leaders & Businesses.
Notable achievements:
· Our SEO team has expanded, supported by a strong focus on employee retention
· Internal SEO trainings have increased the knowledge and confidence of sales leaders by 70%
· We launched an SEO Masterclass Webinar Series attracting over 300 participants
· Achieved 49% YOY increase in keyword rankings achieved across all active clients
LOCALiQ is no stranger to the awards scene, it was recently awarded SEO Agency of the Year at the UK Agency Awards and shortlisted in the 2024 UK Search Awards.
All the winners of the 2024 Search Engine Land Awards will be announced on Monday, October 21.
Interested in hearing how LOCALiQ can help your business create or implement a winning SEO strategy? Contact us today.
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