Industry: Education


About the client.

The Basildon Academies Trust currently comprises two secondary schools: The Basildon Lower Academy and the Basildon Upper Academy. They are a growing trust; over the past four years, they have experienced rapid and sustained growth in student numbers within the two schools. Student welfare, academic progress and achievement are at the heart of everything at the Academies.

What you should know

  • LOCALiQ’s display advertising and paid social campaigns drove 1700+ website clicks and 2400+ social engagements.
  • Our campaigns boosted brand awareness for our client, delivering 147k+ impressions.
  • 147k+

    Impressions

  • 1700+

    Website clicks

  • 2400+

    Social Engagements

Challenges.

The Basildon Academies core challenge was to raise awareness of their year 6 open evenings, showcasing the school and talking to the teachers. They also promoted the Open Evening for the Sixth Form.

Solutions.

The Basildon Academies opted for our 28-Day Awareness solution and Facebook Bespoke, including detailed targeting of parents with children aged 10+.

They also opted for The Echo ‘Parents Guide’ supplements, taking a full-page editorial profile on the school for a cost-effective total audience solution.

Results.

To monitor the response for both the Lower Academy (years 7, 8 and 9) and Upper Academy (years 10, 11 and Sixth Form), the client provided a click-through URL for both, gaining an understanding of the campaign performance. Following the campaign review, the client was happy with the outcome.

 

Proven results.

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