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147k+
Impressions
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1700+
Website clicks
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2400+
Social Engagements
Challenges.
The Basildon Academies core challenge was to raise awareness of their year 6 open evenings, showcasing the school and talking to the teachers. They also promoted the Open Evening for the Sixth Form.
Solutions.
The Basildon Academies opted for our 28-Day Awareness solution and Facebook Bespoke, including detailed targeting of parents with children aged 10+.
They also opted for The Echo ‘Parents Guide’ supplements, taking a full-page editorial profile on the school for a cost-effective total audience solution.
Results.
To monitor the response for both the Lower Academy (years 7, 8 and 9) and Upper Academy (years 10, 11 and Sixth Form), the client provided a click-through URL for both, gaining an understanding of the campaign performance. Following the campaign review, the client was happy with the outcome.
Proven results.
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