Driving High-Intent Awareness and Clicks for Inspira Bathrooms

Challenges.

Inspira Bathrooms wanted to generate more quality sales for their bespoke bathrooms and increase footfall across all three showrooms, with a particular focus on Team Valley and North Shields.

They were operating in a crowded home improvement market, where multiple bathroom and interiors brands compete for the same high‑value homeowners.

Inspira Bathrooms needed to ensure that people in their target areas who were researching bathroom ideas, inspiration or renovations saw Inspira’s brand frequently across multiple digital touchpoints, clicked through to the website to explore showrooms and services, and felt encouraged to visit in person, enquire online, or call to discuss their project.

To achieve this, they needed a targeted awareness and traffic strategy that could reach specific homeowner profiles and turn increased visibility into genuine interest and showroom visits.

Multi‑channel campaign to reach high‑intent homeowners

LOCALiQ designed a multi‑channel campaign to grow Inspira Bathrooms’ visibility with high‑intent, higher‑value homeowners and drive more traffic to both the website and showrooms.

Audience targeting for high‑value homeowners

Inspira Bathrooms focused on homeowners in properties over £400k, alongside professionals and recent home movers who are more likely to invest in a full bathroom refurbishment.
LOCALiQ used demographic, household and behavioural targeting to reach these segments, ensuring ads appeared to people whose circumstances and interests matched Inspira’s bespoke bathroom offering.

Network Display and always‑on awareness

The campaign combined Network Display activity with an Always On Awareness Pack 3 to keep Inspira Bathrooms visible throughout the customer journey.
Display ads were used to build reach and brand recognition across relevant websites, while always‑on activity ensured the brand stayed front‑of‑mind around the Team Valley and North Shields showrooms.
Together, this approach created consistent exposure rather than short‑lived bursts of visibility.

Bespoke Facebook creatives to drive engagement

To complement display, LOCALiQ delivered bespoke Facebook campaigns with creatives tailored to Inspira’s brand and bathroom proposition.
Ads were optimised specifically for Facebook, showcasing Inspira’s bespoke bathrooms and directing users to the website.
Campaigns were structured to raise awareness, generate clicks to site, and encourage people to learn more about the showrooms and services, so the target audience saw Inspira across multiple platforms and was encouraged to click through and take action.

Services provided

• Display advertising across relevant publisher networks
• Bespoke Facebook paid social campaigns
• Audience targeting for high-value homeowners, professionals and recent movers
• Ongoing campaign optimisation and performance reporting
• Strategic consultation to transition into SEO activity

Key results

• A 154% increase in sessions means far more potential customers are now reaching the Absolute Blinds website, giving the business many more opportunities to convert visits into enquiries and booked appointments.
• More searchers are actively choosing Absolute Blinds in the results with a 116% increase in organic clicks indicating stronger relevance and interest and helping to drive a higher volume of qualified traffic.
• A 301% increase in impressions means the brand is being seen much more frequently on Google for relevant blinds, shutters and curtains searches, significantly boosting local visibility and awareness.
•  Absolute Blinds appears higher up the page for more of its target keywords, with 19% improvement in average SERP position (40.2 to 32.5), making it easier for local customers to find them ahead of competing providers.