Video content is everywhere. It is the number 1 most memorable content type for consumers. With the ability to be short and concise, or long and informative, video is versatile, entertaining, and typically leads to much higher customer loyalty. In fact, audiences tend to retain 95% of a message when they watch it in video format, compared to 10% when reading it.
It’s also more convenient. Video content can be viewed and interacted with anywhere. Whether through a phone or a digital advert, you can reach your audience wherever they are. Ignoring video is no longer an option for businesses. In 2026, 91% of companies will be utilising video as part of their marketing mix.
In this blog, we explore some of the most powerful reasons why your marketing strategy needs more video:
- What is video marketing?
- Reason 1: Video creates more impactful communication
- Reason 2: Video thrives on mobile devices
- Reason 3: Video increases website engagement
- Reason 4: Video content works across channels
- Reason 5: Video is easy to measure and optimise
- Benefits of a professionally created video
What is video marketing?
Video marketing can be defined as using video content as a powerful storytelling tool to elevate your brand and connect with your audience. Instead of relying solely on text or static images, it uses movement, sound, and visuals to communicate messages in a way that feels engaging and memorable.
As part of a wider marketing strategy, video can highlight products, demonstrate services, share customer stories, or simply bring a brand’s personality to life. It’s delivered across channels people use every day, such as social media, websites, and even email campaigns. And it’s not limited to polished ads, everything from livestreams to behind-the-scenes clips and testimonials help to build a strong presence.
In 2026, video content continues to be one of the most effective formats for boosting engagement and keeping customers connected, making it an essential element of any modern marketing approach. If you aren’t using video as a part of your marketing strategy, now is the time to start.
Here’s are 5 reasons why your business should use video:
1. Video creates more impactful communication
Did you know that our brains process visual information far faster than any other medium? In fact, around 90% of the information transmitted to the brain is visual. That’s why video content is such a powerful marketing tool. It captures attention quickly, communicates messages more effectively, and leaves a lasting impact.
When it comes to marketing, video isn’t just engaging, it’s one of the most effective ways to share information and drive action.
Video boosts customer engagement and shapes buying decisions
Businesses who utilise video content regularly have found that their revenue grew 49% faster than those who don’t. The impact video can have on customer engagement and conversions cannot be understated. More than other mediums, it allows you to be able to tell a story effectively, explain complex ideas quickly and build an emotional connection with your future customers.
More than ever, consumers are choosing video as their preferred way to interact with content. It presents information in a format that’s easy to digest and conveniently available across the platforms where people spend most of their time online. A recent report found that 84% of people have made a purchase after watching a marketing video about a product. This shows just how influential video has become in shaping buying decisions.
Video can help smaller businesses compete with larger organisations
For smaller businesses, video is a powerful way to level the playing field against bigger competitors. High-quality video content allows you to present your brand with the same professionalism, creativity, and impact as large organisations.
Because video has universal appeal, it helps your message resonate with a wide range of audiences, often overcoming language or cultural barriers through visuals, tone, and storytelling. With video-first platforms like TikTok, Instagram Reels, and YouTube Shorts, smaller brands now have greater opportunities for visibility than ever before. These platforms prioritise engaging video content over static images or text-only posts, giving smaller businesses the chance to capture attention, build trust, and grow their reach quickly.
Video content can shorten the customer journey
When customers can easily understand the value a product or services offers them it directly impacts how quickly they move through the sales funnel. Clear communication helps to make the sales journey smoother and faster. Because video delivers clear, compelling messages at every stage of the journey, it helps remove friction and accelerates decision making.
2. Video thrives on mobile devices
In a world where mobile dominates our daily browsing, video content has become one of the most powerful ways to capture attention. So far in 2026 mobile traffic accounts for a reported 66% of total internet usage, with more than 75% of video viewing happening on mobile devices. You could be missing a large audience if your video content isn’t tailored for this format.
Mobile audiences are more likely to engage with video as it is quicker to consume information and content is readily available. Not only do optimised videos load faster on mobile devices, but they are also easy to share. Meaning your content is likely to get increased reach and visibility, putting your brand in front of more potential customers.
Social media is designed to be mobile-first
Most social media platforms are built to be mobile-first and increasingly prioritise video, giving brands a powerful opportunity to boost their visibility and beat their competitors. Audiences actively seek out quick, easy-to-consume shortform videos, and this format consistently delivers the strongest reach and engagement.
Social media also allows brands to showcase authentic user-generated content (UGC) through testimonials and real-life results. This type of content helps to create trust and credibility.
With mobile video consumption continuing to rise, businesses that prioritise mobile-optimised video content are likely to connect more effectively with audiences, makes more sales, and stay ahead of the competition in an increasingly competitive digital landscape.
3. Video increases website engagement
Video can have a powerful impact on website engagement, helping to keep visitors on a page for longer and reducing the likelihood that they leave immediately, known as the Bounce Rate. By keeping viewers attention and delivering information in an easy-to-consume way, video encourages interaction with on-page content.
Data shows that placing a video on a webpage improves conversion by an impressive 86%. When customers clearly understand a product or service, they’re far more likely to make a purchase, and video is one of the most effective ways to demonstrate how something works. Including a Call-To-Action (CTA) within the video can increase conversion potential even further.
Video improves Search Engine Optimisation (SEO)
On-page video can also positively impact Search Engine Optimisation (SEO). Webpages with video content can increase organic traffic from search engines by 157%. This is important because SEO directly influences how easily people can find your website. The more visibility you have in search results, the more visitors you attract, and the higher chance you have of winning a new customer.
Rich media, such as video, is considered valuable by Google and can help your website rank higher in search results. It also encourages visitors to stay on your site for longer, another positive signal to search engines that your content is high-quality and engaging.
Search engines are becoming increasingly effective at indexing video content. Elements such as an eye-catching thumbnail, accurate video transcripts, and well-optimised video metadata can all positively influence your website’s SEO.
Video can improve email marketing performance
Video can have a positive impact when placed in customer emails too. Data from Salesforce shows the videos improve click-through-rates (CTR) by 65% and decreases mailing list unsubscribes by 26%.
The attention-grabbing nature of video resonates strongly with audiences and consistently delivers better results for email campaigns.
Email recipients spend more time engaging with messages that include a video compared to those that rely solely on text. The visual appeal of video also drives higher CTR, making it easier to guide readers toward your desired action. And when audiences find your content more engaging and relevant, they are less likely to unsubscribe from your mailing list.
4. Video content works across channels
Cross-channel posting refers to repurposing the same piece of content across different communications channels, such as a short reel on Instagram, a blog or a full-length YouTube video.
You invest valuable time and resources into creating video content, so it makes sense to maximise that investment by repurposing it across multiple channels. To do this effectively, it’s important to understand the unique features and user behaviours of each platform you use. What performs well on Facebook may not necessarily resonate on LinkedIn, so tailoring your approach is key.
You may need to reedit your video to meet the sizing and aspect ratio requirements of different platforms, but the effort is worthwhile. Optimised content is more likely to achieve wider reach and stronger engagement. Repurposing content across platforms also reinforces consistent branding, helping your audience recognise and connect with your message wherever they encounter it.
5. Video is easy to measure and optimise
Compared to many other types of content, video offers straightforward, easy to understand metrics that provide clear insights. These can then be used to refine and optimise your content strategy for even better performance.
Some common metrics used to measure video are:
- Views: How many people have seen your video
- Click-through-rate (CTR): The percentage of people who watched and then clicked a link
- Viewable time: The amount of time viewers spent watching your video.
Platforms such as YouTube and Google also offer their own analytics and detailed performance data which can also be used to measure the success of your video content.
Being able to easily monitor video metrics means you can make informed, data driven decisions. You can identify where improvements are needed in your content or marketing, see where viewers are dropping off, gain valuable insights into audience behaviour, and track your overall return on investment (ROI).
Benefits of a professionally created video
With the high quality of modern smartphone cameras, creating video content in house has never been easier. However, investing in a professionally shot and edited video can make a significant difference, bringing expert skills, and specialist equipment that truly elevates your brand.
Professional videographers can help bring your vision to life with creative direction and storytelling expertise. They can offer strategic input on scripts, storyboards, and how to align your content with your brand. With access to high-end equipment, lighting, and editing software, they can produce a polished, high quality video with strong production values. For small businesses or sole traders, this level of professionalism can help raise your brand image and position you more competitively alongside larger companies with greater resources.
Another key benefit of outsourcing your video content creation is that it frees up your time to focus on running your business. Instead of juggling filming, editing, scripting, and scheduling alongside your day-to-day responsibilities, you can hand these time consuming tasks over to specialists.
LOCALiQ Video Production Services
As a video production and digital advertising agency, LOCALiQ help businesses establish, showcase and promote their brand. No matter what size your business is, we’ll work with you to understand who you are and what you do, then create a bespoke video that tells your story and captures your audience. With an experienced video team based across the UK, we can create an attention-grabbing video that exceeds expectations and brings your brand to life.
Every video project we deliver is tailored to the unique needs of each client. To achieve this, we have a wide range of video production services available including:
- Bespoke promotional videos
- Monthly video content subscription
- Event videography
- Drone Footage
- Digital Animation, plus much more.
Ready for the next steps?
Contact us today to discover how our video production services can help bring your brand to life. Don’t miss the opportunity to turn your vision into reality!
If you’re not quite ready to get in touch, why not see what our happy customers have to say in our Video Solutions case studies here.
Related Articles
How to Choose a UK Local SEO Agency in 2026
LOCALiQ Wins Standout SEO Agency at 2026 UK Digital Excellence Awards
Your PPC FAQs Answered: The Most Common Questions UK Businesses Ask in 2026
AI Marketing Terms: Plain-English Glossary for UK Business Owners
LOCALiQ Named Finalist Across Four Categories in the 2026 UK Digital Excellence Awards