Top Free AI Marketing Courses For Businesses

AI is becoming a core part of modern marketing and building a solid understanding of these tools is essential for anyone looking to stay relevant and effective.

The good news is that several high-quality, free courses and webinars are available online, many of which offer certificates upon completion. In this blog, we’ll highlight the top free AI marketing courses and webinars for UK-based marketers.

Top Free AI Marketing Courses for UK Businesses

Here are our top picks for free courses that will provide you with a better understanding of AI-powered marketing tools, platforms and strategies.

1. Google Cloud Skills Boost: Introduction to Generative AI

This free, beginner-friendly course teaches the fundamentals of generative AI, the technology behind tools like ChatGPT, Google Bard, and Gemini, and its applications in marketing. It covers large language models, AI-generated content, and practical business applications.

What you’ll learn:

• Core concepts of generative AI and large language models
• Practical use cases for marketing and content creation
• How AI can automate workflows and personalise campaigns

Best for:
Marketers and business owners who want a practical foundation in AI for marketing.

Certificate:
Free digital badge upon completion.

Time commitment
Approximately 30 minutes.

Link: Introduction to Generative AI: Google Cloud Skills Boost

2. LOCALiQ UK: How to Prepare for Google’s AI Mode

Yes, we might be biased, but our free on-demand webinar really is a great place to start if you’re trying to gain or maintain visibility across Google’s AI-powered search results.

What you’ll learn:

• Core concepts of generative AI and large language models
• Practical use cases for marketing and content creation
• How AI can automate workflows and personalise campaigns

Best for:
Businesses owners/marketers looking for a full break-down of what Google’s AI Mode means for UK businesses.

Certificate:
No

Time commitment:
Approximately 45 minutes.

Link: How to Prepare for Google’s AI Mode

3. HubSpot Academy: AI for Marketing

HubSpot Academy’s AI for Marketing course is designed for marketers looking to integrate AI into campaign planning, analytics, and content creation.

What you’ll learn:

• How to evaluate and use AI tools in marketing
• Using AI to optimise SEO, content, and campaigns
• Practical AI applications for personalisation and targeting

Best for:
Beginners and intermediate marketers seeking hands-on guidance.

Certificate:
Free certificate of completion.

Time Commitment:
Approximately 2 hours and 49 minutes

Link: AI for Marketing, HubSpot Academy

4. Alison: AI Marketing 

A free course from Alison focuses specifically on integrating AI technologies into marketing strategies. It covers how AI can aid market research, optimise campaigns, and personalise customer experiences.

What you’ll learn

• AI tools in consumer analysis
• Campaign optimisation with AI
• Ethical considerations in AI marketing

Best for:
Beginners or marketing professionals who want foundational AI knowledge.

Certificate:
Free CPD-accredited certificate available.

Time Commitment:
1.5 – 3 Hours

Link: Alison: AI Marketing

5. Great Learning Academy: AI in Digital Marketing

This free course explores AI tools and strategies for digital marketing, including automation, personalisation, and campaign optimisation.

What you’ll learn:

• AI-driven workflow automation
• Personalising customer journeys
• Measuring marketing performance with AI insights

Best for:
Beginners and marketers with some experience.

Certificate:
Free certificate of completion.

Time Commitment:
3 Hours

Link: AI in Digital Marketing: Great Learning

6. Semrush Academy: AI for Marketing

Semrush Academy offers short, free AI-focused lessons for marketers, including content generation, SEO, and campaign optimisation.

What you’ll learn:

• AI-driven content creation
• Traffic generation techniques
• Practical applications of AI marketing tools

Best for:
Marketers looking for actionable, quick lessons.

Certificate:
Yes, free certificate available.

Time Commitment:
1 hour

Link: Semrush Academy AI Courses

Tips for choosing the right free AI Marketing course

When it comes to deciding which course is the best fit for you, there are a few things you should consider:

• What is your skill level? Beginners should start with foundational courses, while experienced marketers can focus on tool-specific training.
• What AI tools are you interested it using? Choose courses with practical demos, allowing you to see the benefits and any pitfalls first hand.
• What are your goals? Know whether you want strategy knowledge, technical application, or both.

Sometimes it’s tempting to choose a course based on whether or not you’ll receive a certificate or badge, but the most important deciding factor should be how relevant the course content is to your needs.

Free AI marketing courses: Wrapping up

Learning AI marketing skills doesn’t need to be expensive. Free courses from Google, HubSpot Academy, Alison, and Semrush give marketers and business owners the knowledge to leverage AI for smarter campaigns, better personalisation, and measurable results.

Whether you want to understand generative AI, improve content creation, automate workflows, or analyse performance data, there is a free course available to help you gain practical skills and grow your marketing capabilities in 2026.

If you’re still feeling overwhelmed by the pace of change set by AI in marketing, Our experts are ready to support you with AI-powered strategies that improve efficiency, drive engagement, and maximise your marketing impact. Contact us today to see how we can support your business.

Meet the Author

Leah Davies

Leah is a marketing manager with over 10 years of experience in advertising and marketing. She holds a Diploma in Digital Marketing and a specialist certification in Social Media, both awarded by the DMI. Leah helps businesses build stronger connections with their audiences through smart and effective digital strategies.

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