Nowadays, it’s not quite enough to just have a website for your business.
You need a variety of quality content and a strategy, persuading customers that you have the right solution for them.
But how do you get your brand known to the right audience? Luckily for you, we’ve gathered a list of 5 cost-effective tools that can be found at your disposal, to help generate awareness and drive leads.
- Print Advertising
Not the most popular choice in today’s digital world, however, print advertising can still make a huge impact, especially for local businesses looking to target local areas. You will already have a captured audience when advertising in print, as readers won’t have any distracting pop-up ads or video banners fighting for their attention. In addition, if you understand the characteristics of your ideal customer, you can place your ad where they’re most likely to read.
- Search Engine Advertising (SEA)
SEA can be a cost-effective way of getting your business in front of the right people. As it turns out, fewer than 2% of websites that aren’t on the first page of Google search results are seen by users. This is where the advantages of SEA can come into play. SEA can place your website on top of a results page when key terms relating to your business are searched. This can be a highly effective way of getting your website seen by the right people.
- Social Media Marketing
As well as having a website, it’s increasingly important for businesses to have a presence on social media, bearing in mind you use the channels that suit your brand and target audience. Marketing via social media channels provides a recipe for ensuring your business is promoted to the audience you want. Age, location, hobbies and gender, are all factors that can be specified when targeting an ad using social media.
- Search Engine Optimisation (SEO)
Search engines use complex algorithms to find the best matched results for a searchers query. This is why optimising your website with a variety of quality content and keywords/metatags that describe your business clearly, is incredibly important. Creating an SEO strategy that keeps up to date with the changing trends of your industry will be a useful tool to make sure your business stays relevant.
- Digital Display
Having a visually effective digital display advert with a clear call-to-action can help drive an audience to where you want, whether that’s a ‘products’ page or a ‘contact us’ page. One of the many benefits of digital display is that you can target your ad to those people who are most likely to become your customers, placing it where they’re most likely to look. An example would be if you’re a sports clothing retailer, one of the most effective (and cost-effective) places to have your digital display, would be in the sports section of an online newspaper or magazine.
As one of the UK’s fastest growing digital marketing agencies, we can guide you with utilising these tools, helping you reach your goals and grow your business. With access to publications spanning the UK, we can get your brand in front of the audience you want to target. Contact us today to find out more.