“There’s never been a better time to put social good at the core of business” Arielle Gross, Facebook

If we were to try and take a positive from the past year, it would probably be the way people stepped up to help each other throughout undeniably tough times. From doing grocery shopping for a vulnerable neighbour, to local restaurants stepping up to deliver free meals to NHS staff, it seemed everybody went that little bit further to help out in their communities.

It appears that those positive actions and caring attitudes are something we’re all keen to see continue through 2021 and beyond. If you’re a business owner, you may be considering how you can use your platform to implement meaningful change yourself.

If this is the case, then you may be interested in utilising the The Social Good for Business toolkit. The toolkit aims to provide businesses with strategies to engage their community, support a cause, and take action, particularly in the face of what the past year or so has thrown at us.

It probably seems a bit ironic to some that Facebook, the multi-billion-pound social media company that has previously been shrouded by scandal, is talking about social good. However, in recent years, Facebook has moved to become a more socially responsible company, and the Social Good for Business toolkit is just one method to prove that.

Engage Your Community

Facebook shares tips for businesses to utilise in providing helpful information to their own communities. These tips include sharing credible information to ensure people are properly informed, connecting to communities through Facebook groups, sharing resources and discussions on how to support your cause, and advice on messaging customers directly to ensure they’re supported.

Support a Cause

Facebook makes it easier for businesses to help raise funds to support a cause or a charity, which can be done directly through a Facebook account. Guidelines for getting started with Facebook’s fundraising tools can be found here. Supporting other local businesses is easier too, with gift cards. Facebook provides a platform that allows businesses to sign themselves up and promote themselves with gift cards, or support other favourite local businesses by allowing others to purchase their gift cards.

Take Action

Being proactive in sharing what your business is doing to support causes that matter to you and to your audience, will help build an emotional connection to the communities you want to support.

With everything being thrown out of balance so much, businesses can take this as an opportunity to cement themselves in their communities as more than a services provider, but also as a support network and information provider. Utilising Facebook’s Social Good for Business toolkit will allow your community and audiences to understand more about your business and the causes you care about.

To find out more about how social media can be used to promote your business and the causes you’re supporting, speak to us today.

Sign up to our newsletter.

Get the latest digital marketing tips and trends direct to your inbox every month.