We hope you enjoyed the third session of the LOCALiQ SEO Masterclass Series, “How to Dominate the SERPs: Advanced SEO Strategies.” If you missed the webinar, you can watch it on demand here. While you’re there, don’t forget to watch the other free SEO training sessions in our series.

Meanwhile, here are your Q&As from Session 3 – Advanced SEO Strategies.

Q: What is Keyword Research, and why is it important?

A: Keyword Research involves finding and incorporating search terms used by users into web content, optimising the website’s chance of appearing in search engine results.

Q: How can Google Search Console help in keyword research?

A: Google Search Console identifies high-impression, low-click keywords, enabling site owners to optimise existing content for better rankings.

Q: What is Google Keyword Planner, and how is it beneficial?

A: Google Keyword Planner is a tool within Google Ads used to discover relevant keywords for search campaigns, providing insights into search volumes and estimated costs.

Q: What are Topic Clusters, and how can businesses implement them?

A: Topic Clusters group related webpages around a particular subject to establish authority. Implementation involves keyword research and creating interlinked content.

Q: How can businesses optimise content for Featured Snippets?

A: Optimising content for the possibility of featured snippet placement involves adding specific headings, providing complete topic information in a concise manner, and avoiding branded language for snippet inclusion.

Q: What is Schema Markup, and why is it important?

A: Schema Markup provides detailed information about webpage content to enhance search results with specific details and is crucial for richer search results.

Q: How can businesses improve website speed?

A: Tips include resizing images before uploading, using tools like TinyPNG and reSmush.it for image optimisation, and using video Content Delivery Networks (CDNs).

Q: How can Google Analytics 4 (GA4) and Google Search Console (GSC) be integrated for SEO analysis?

A: Integration enables detailed organic search traffic analysis, presenting data on organic clicks, impressions, click-through rates, and average search positions. Watch our webinar on Mastering Google Analytics 4 for a more in depth tutorial on how to connect it your business’ Google Search Console.

Don’t forget you can watch the webinar on demand!

If you want to see how we can help your business enhance its SEO strategy you can contact us today for a free consultation.

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