With the number of email users expected to grow to 4.73 billion by 2026, email marketing is one of the most powerful marketing tools out there. It doesn’t come without its challenges, however. The Internet giant Google recently introduced new requirements for...
These days, there are many ways to reach a customer. The options are almost limitless between social media, display ads, emails and search engines. While it may seem like the most significant conversations with customers happen on social media, it’s important to keep...
An actionable strategy is key to successful marketing. Master all elements of your school’s digital marketing strategy with LOCALiQ’s comprehensive checklist. Download the editable PDF to create a personalised digital marketing checklist for your educational...
Today’s consumers have greater knowledge and power than ever before, meaning it is essential to adopt a customer-focused approach. Understanding the buyer journey stages enables you to refine your marketing strategies to attract the ideal target audience for your...