Get ready for National Apprenticeship Week 2025, which is taking place from 10th – 16th February! This government-sponsored event is a week-long celebration uniting businesses and apprentices across the UK, highlighting the transformative impact of...
In the fast-paced world of marketing, standing out amidst competition requires innovative strategies and an understanding of consumer behaviour. This is a challenge for more than 70% of UK businesses as reported in the LOCALiQ 2024 UK State of Digital Marketing...
The Drum Awards Festival is in full effect broadcasting live to the world from The Drum Labs, in central London. At the annual celebration recognising the finest achievements in marketing and media, LOCALiQ’s Head of B2B Marketing, Brandon Griffin, served as a...
In the Department of Justice’s (DOJ) case against Google, a current Google executive made the claim that Google tweaks its advertising auctions to meet revenue targets on a regular basis. What is Google doing? During its ongoing federal antitrust trial in the...
Choosing between display advertising and search advertising for online campaigns can be challenging for any business. Making the wrong choice could result in a large portion of your advertising budget being wasted, so it’s crucial that you choose wisely. But,...
