Display Advertising vs Search Advertising: What You Need to Know

Display Advertising vs Search Advertising: What You Need to Know

Choosing between display advertising and search advertising for online campaigns can be challenging for any business. Making the wrong choice could result in a large portion of your advertising budget being wasted, so it’s crucial that you choose wisely. But,...
What Are the Different Types of Display Advertising Formats?

What Are the Different Types of Display Advertising Formats?

Display ads are frequently used in digital marketing and advertising strategies to attract audiences and engage them with the online communities of businesses. Display ads are an important part of a business’s online marketing strategy that can enhance the connection...
Paid Search vs Paid Social: Which Is Better for Small Businesses?

Paid Search vs Paid Social: Which Is Better for Small Businesses?

With more and more people using search engines and social media to browse, research, and purchase products and services, paid advertising is a key part of your marketing strategy to boost your business and attract ideal consumers. When comparing search vs. social,...
What Are the Different Types of Instagram Ad Formats?

What Are the Different Types of Instagram Ad Formats?

Instagram has rapidly grown in popularity as a social networking tool over the past few years. Now that it has more than 1.3 billion active users, businesses are beginning to take note. Instagram provides businesses with an opportunity to use visual content to connect...