Over 5 billion search queries are made on Google daily, making it one of the most powerful platforms for paid advertising. In this guide, you will learn everything you need to know about advertising on Google, including how to optimise your campaigns to achieve the...
An actionable strategy is key to successful marketing. Master all elements of your school’s digital marketing strategy with LOCALiQ’s comprehensive checklist. Download the editable PDF to create a personalised digital marketing checklist for your educational...
Google has been making a variety of updates to its Google Analytics platform. As of July 2023, Universal Analytics (UA) becomes redundant, and you will need to use Google Analytics 4 (GA4). What do these changes mean for marketers and should you make the switch...
Facebook (Meta) has changed how advertisers can use Facebook. From March, advertisers can no longer target their audiences using certain specialised categories. But what exactly are these categories, and will they change the fundamental way Facebook advertising works?...
What are social campaigns? There will be times when as a business, you need to execute special, one-off promotions to reach a defined business objective. Marketing and advertising campaigns are often scheduled and incorporated into longer-term marketing strategies and...
