Which Is Better: Omnichannel Marketing or Multichannel Marketing?

Which Is Better: Omnichannel Marketing or Multichannel Marketing?

Do you know your omnichannel marketing from your multichannel marketing? It is not always easy to define the differences between the two, but this blog will attempt to discuss the differences and similarities between the two as well as provide real-world examples of...
The Cost-Of-Living Crisis: What Does It Mean for Your Business?

The Cost-Of-Living Crisis: What Does It Mean for Your Business?

There’s no getting away from the uncertainty surrounding the cost-of-living crisis. Whilst people are already feeling the effects of rising prices, it’s predicted to become even more challenging over the coming months. The news of soaring energy prices is enough to...
Target Identified: How to Determine Who Your Target Market Is

Target Identified: How to Determine Who Your Target Market Is

Your business is built. You’ve chosen your products or services. You’ve worked out your marketing budget and you know what you’re promoting. You’re ready to get started on your first campaign… aren’t you? There’s one more crucial step you need to take before you...