As important and necessary as organic social media marketing is for small businesses, it doesn’t enable you to reach specific target customer segments as paid social media advertising does. You can tailor your content and implement organic social media strategies to...
Here are our tips on effective social media marketing for restaurants. Take these steps to reform your social media marketing strategy and observe how many more bottoms you get on seats. Why should I use social media to market my restaurant? Social media is a great...
Social media marketing for dental practices shouldn’t be structured, impersonal or clinical. In 2021, social media marketing needs to be authentic, relatable, honest, and friendly – enabling you to build relationships with a digital-savvy audience, who are switched on...
Due to the typically clinical nature of dentistry, many orthodontal clinics unknowingly recreate impassivity and impersonality online, and some make the following mistakes when marketing their dental practices on social media: Using stale, unimaginative, or staged...
Spoiler alert: it’s no good having thousands of followers or views on social media if none of them are becoming conversions or leads. This is why follower counts are often alluded to as ‘vanity metrics,’ and clued-up companies are looking at engagement rates over...
How to Use Social Media to Market Your Business Learn the fundamentals of social media marketing with our free, comprehensive guide. Measuring the success of a social media campaign largely depends on the goals of your social media campaign – what do you want to...
