Marketing doesn’t have to be a big production, particularly if your business is just starting out. If you start with the basics, the rest will follow. For small local businesses, or businesses just starting out, marketing isn’t always top of mind. I think it’s...
There are some businesses out there that feel they don’t need a website because they can push content through social media channels. Unfortunately, this isn’t necessarily the case, so here’s four reasons why businesses still need a website: Reason 1:...
Analytics are an important part of any marketing activity, even if it’s only to track website usage from your potential and existing customers. Analytics is a great way to better understand your customers and measure your marketing successes. Whether you only use...
Incorporating any worldwide or well-talked-about event into your marketing campaign doesn’t only make your brand seem more personable, it also keeps it relevant. With the rugby World Cup starting next week, we thought we’d share some top tips and advice for...
Social media is a great way for businesses to promote themselves and connect with their audiences. However, there is such a thing as over-sharing. So how often should a business post on their channels? As much as some marketers would like you to believe, there...
News has broken out that high street shop vacancy rates are at their worst level since 2015. With low footfall and increased rent costs, this has already had a major impact on well-known brands including Debenhams and Jamie’s Italian. It may have come to light...
