The Marmite of calendar events is swiftly moving upon us (Valentine’s day!). Whether you love it or hate it, leveraging Valentine’s Day can be a great way to bring in business. Before you begin though, you need to understand whether using Valentine’s day as a...
Find out all the tips, stats, and resources at your disposal to get ahead of the competition this festive season. First of all, you need to understand what type of Christmas shoppers make up your customer base. Are they the early-birds, the late-leavers, or the...
Marketing doesn’t have to be a big production, particularly if your business is just starting out. If you start with the basics, the rest will follow. For small local businesses, or businesses just starting out, marketing isn’t always top of mind. I think it’s...
There are some businesses out there that feel they don’t need a website because they can push content through social media channels. Unfortunately, this isn’t necessarily the case, so here’s four reasons why businesses still need a website: Reason 1:...
Analytics are an important part of any marketing activity, even if it’s only to track website usage from your potential and existing customers. Analytics is a great way to better understand your customers and measure your marketing successes. Whether you only use...
Incorporating any worldwide or well-talked-about event into your marketing campaign doesn’t only make your brand seem more personable, it also keeps it relevant. With the rugby World Cup starting next week, we thought we’d share some top tips and advice for...
