Incorporating any worldwide or well-talked-about event into your marketing campaign doesn’t only make your brand seem more personable, it also keeps it relevant. With the rugby World Cup starting next week, we thought we’d share some top tips and advice for...
Social media is a great way for businesses to promote themselves and connect with their audiences. However, there is such a thing as over-sharing. So how often should a business post on their channels? As much as some marketers would like you to believe, there...
News has broken out that high street shop vacancy rates are at their worst level since 2015. With low footfall and increased rent costs, this has already had a major impact on well-known brands including Debenhams and Jamie’s Italian. It may have come to light...
Every small business owner knows their competition isn’t limited to fellow small businesses, but how do you compete with high-street and household brands on a limited budget? Despite popular opinion, small businesses are still able to compete with larger...
How many times have you heard the saying “this product is so great, it sells itself”? It has left many of us wondering if this is the case or if is it just a myth. This blog will uncover how products really sell and the driving forces behind them. Do good...
Social media is free, blogging is free, websites can be free, so in terms of marketing, do you still need to spend money to make money? Yes, and here’s why: Having social media pages, blogs, and a standard website is a great basis to work from when marketing...
