Should you use local SEO or national SEO? Let’s get one thing straight – local SEO and national SEO both have their place, and it is possible to use both approaches. But what’s the difference? And where should you focus your efforts? The difference between national...
Before you delve into on-site SEO (Search Engine Optimisation), off-page SEO, technical SEO, and local SEO, let’s go back to basics. Basic SEO strategies involve the first, baby steps you need to take to fluff up your website for successful search engine optimisation....
Marketers have always found it challenging to justify spend and push for increased budgets. Here are 6 calculations to help measure success and encourage marketing investment. 1. Customer Acquisition Cost (CAC) This metric reveals the average money spent to acquire...
Every new customer a business earns takes a lot of hard work. Keeping those customers, maximises the reward of that hard work. Customer retention gives a huge indication as to the growth of a business, as a high or growing customer retention rate suggests a business...
Many people think that email marketing has had its day, but it can really enhance your existing marketing efforts, it’s a powerful tactic that should not be overlooked. Email as a form of communication is still very much ingrained into our daily lives, both as...
Whether you’re looking to implement an impressive growth strategy or are just interested in taking your first steps into the world of Digital Marketing, it’s important that you find an agency that aligns with your needs. Trying to choose the “right” Digital...
