Marketers have always found it challenging to justify spend and push for increased budgets. Here are 6 calculations to help measure success and encourage marketing investment. 1. Customer Acquisition Cost (CAC) This metric reveals the average money spent to acquire...
Every new customer a business earns takes a lot of hard work. Keeping those customers, maximises the reward of that hard work. Customer retention gives a huge indication as to the growth of a business, as a high or growing customer retention rate suggests a business...
Many people think that email marketing has had its day, but it can really enhance your existing marketing efforts, it’s a powerful tactic that should not be overlooked. Email as a form of communication is still very much ingrained into our daily lives, both as...
Whether you’re looking to implement an impressive growth strategy or are just interested in taking your first steps into the world of Digital Marketing, it’s important that you find an agency that aligns with your needs. Trying to choose the “right” Digital...
The world has practically ground to a halt in the midst of the current pandemic, and whilst times are unusual for everyone at present, it’s particularly challenging for businesses to operate in the current climate. Here are some ways businesses can adapt to the...
Websites are a key factor in getting customers interested in products/services. If visits are low, we have some ideas to help boost customer clicks. First thing’s first, are you happy with the look and usability of your website? If the answer is no, it’s...
