We have polished our crystal ball (and undertaken extensive research) to unveil the emerging shifts that are happening across the digital marketing landscape in 2021. Digital Marketing in 2021 1. Permanent digital and virtual pivots Whilst we are very excited to see...
How can estate agents use social media more effectively to sell homes? Unless you live under a rock, you’re most likely already active on social media. When it comes to selling homes and finding buyers, social media for estate agents is an actual goldmine for...
Should you use local SEO or national SEO? Let’s get one thing straight – local SEO and national SEO both have their place, and it is possible to use both approaches. But what’s the difference? And where should you focus your efforts? The difference between national...
Before you delve into on-site SEO (Search Engine Optimisation), off-page SEO, technical SEO, and local SEO, let’s go back to basics. Basic SEO strategies involve the first, baby steps you need to take to fluff up your website for successful search engine optimisation....
Marketers have always found it challenging to justify spend and push for increased budgets. Here are 6 calculations to help measure success and encourage marketing investment. 1. Customer Acquisition Cost (CAC) This metric reveals the average money spent to acquire...
Every new customer a business earns takes a lot of hard work. Keeping those customers, maximises the reward of that hard work. Customer retention gives a huge indication as to the growth of a business, as a high or growing customer retention rate suggests a business...
