LOCALiQ Nominated in 3 Categories at the 2025 UK Agency Awards

The 2025 UK Agency Awards shortlist has been announced and we are thrilled to be nominated in 3 categories. LOCALiQ is no stranger to the UK Agency Awards. Last year, LOCALiQ was awarded SEO Agency of the Year. This year’s nominations include:

• Best Integrated Campaign (with Cut & Craft)
• Best Local Campaign (with Maki & Ramen)
• Integrated Search Agency of the Year

Best Integrated Campaign (with The Cut & Craft)

The Cut & Craft, known for its elegant dining experiences in York, Leeds, and its newly launched Manchester location, partnered with LOCALiQ to elevate its digital marketing and drive bookings.

The integrated strategy spanned SEO, PPC, display advertising, and a website redesign, all aligned to boost the brand’s presence and support the Manchester launch.

Highlights from the campaign:

• Organic keywords grew from ~11,500 to 27,995 (+141.9%)
• Organic impressions rose from 2.6M to 8.56M (+229.2%)
• Page 1 keyword rankings climbed from 1,678 to 4,726 (+181.6%)
• Paid Search delivered 168,329 impressions and 37,525 clicks from Dec 2024 to May 2025
• Non-branded PPC click-through rate (CTR) in Manchester reached 5.02%, surpassing industry benchmarks
• The Manchester launch achieved a +411.9% increase in impressions and +443.8% growth in clicks post-launch
• Leads surged by 1,700% year-on-year in Q1 2025 (from 112 to 1,728)

Despite challenges like launching a new location with zero local awareness, adapting to mid-project rebranding, and ensuring GDPR compliance, the campaign’s seamless integration across channels delivered exceptional results and helped Manchester outperform older locations within months.

Best Local Campaign (with Maki & Ramen)

Maki & Ramen is expanding its footprint across the UK and internationally, bringing authentic Japanese cuisine to new markets. Partnering with LOCALiQ in May 2024, they aimed to improve local visibility, drive bookings, and establish consistent branding online.

LOCALiQ crafted a hyperlocal SEO strategy, delivering unique, geo-focused content for each restaurant location. This included creating responsive, interactive menus and highly detailed location pages featuring parking tips, local landmarks, and tailored content reflecting community values.

Some key results include:

• Organic keyword rankings increased from 1,867 to 11,838 (+475.5%)
• Impressions reached 4.47 million, up 560% YoY
• Clicks rose to 260,000, up 140.8% YoY
• Menu page clicks soared by 3,836.7%, reaching 33.2K
• Location pages like Edinburgh achieved 21.1K clicks, up 4,607.3%

Beyond numbers, the campaign transformed Maki & Ramen’s digital presence into a powerful local discovery tool, directly boosting bookings and supporting their growth into new markets. The client called the new menu page the “crowning glory” of their website and left LOCALiQ a 5-star Trustpilot review.

Integrated Search Agency of the Year

LOCALiQ is also shortlisted as Integrated Search Agency of the Year, recognising our seamless integration of SEO, PPC, display advertising, and web development.

Over the past year, LOCALiQ achieved:

• A 95%+ client retention rate
• Launched 14 integrated SEO + PPC campaigns since July 2024
• Increased average Paid Search CTR to 5.02%+ across key sectors
• Reduced SEO reporting time by 90%+ through custom AI tools
• Expanded the SEO team by 425% (from 4 to 21 specialists)

Key integrated campaigns include:

• Cut & Craft:
  • 1,700% increase in leads year-on-year
  • Non-branded Paid Search CTR of 5.02% in Manchester
  • Full website redesign matching luxury brand positioning
• DM Hall:
  • Leads up 172% YoY (439 → 1,199)
  • Paid Search CTR of 21.94%

LOCALiQ’s advantage lies in not just delivering recommendations but executing directly. Our teams have CMS, ad platform, and analytics access, allowing changes to go live instantly. This agility and integration set LOCALiQ apart in an AI-first marketing landscape.

About the UK Agency Awards

Launched in 2015, the UK Agency Awards honour innovative strategies and outstanding campaigns transforming businesses across the UK. Winners will be announced on 11th September 2025.

Check out the full shortlist on the UK Agency Awards website.

We’re incredibly proud of our teams and clients whose hard work and innovation earned these nominations. Stay tuned for the results!

Meet the Author

Brandon Griffin

Brandon is the Interim Marketing Director for LOCALiQ. He has more than 10-years of experience in digital marketing – Brandon has worked with Non-Profit, Education, Retail, Government, Energy, Real Estate, Automotive, and Health Care clients, strategically optimising campaigns for positive ROI.

Other posts by Brandon Griffin