Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
You know who’s busy? You are. As a business owner, there are so many things you have to think about in your day-to-day: from managing employees to billing, coordinating with various vendors, navigating taxes and actually working, there just don’t seem to be enough...
Every year on January 1, I make a list of resolutions and goals for myself for the next 12 months. Then, I usually misplace that list and don’t see it again until December 31, when I realise I may or may not have missed out on (or forgotten altogether) some, or...
It’s hard to believe that social media as we know it didn’t really exist 15 years ago. It’s become such a part of our daily lives, it feels like it’s almost been around forever. And for some consumers, like Gen Z, it pretty much has. But, there was a time...
When you’re competing for business online, it can be difficult to stand out. Consumers have so many options, and with industry giants like Amazon defining what everyone expects from a business, small businesses (with far more limited resources) have to find ways to...
