Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to...
A lot of people think that Domain Authority (DA) is a Google ranking factor, but it is not. Your DA score will predict how likely you are to rank on search engines. This blog will also explain what Domain Authority is (and how it’s calculated), as well as ways...
You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...
Identifying the right keywords is integral for your business if you want to start appearing in relevant search results. In this blog, we’ll explain everything you need to know about seed keywords and how to effectively use them. You will learn the following from...
With more and more people using search engines and social media to browse, research, and purchase products and services, paid advertising is a key part of your marketing strategy to boost your business and attract ideal consumers. When comparing search vs. social,...
Featured snippets can drastically improve your website’s CTR, but they can be difficult to secure if you’re not using the right SEO tools. In this blog we’ll cover the following: What is a featured snippet? How do featured snippets work? The benefits of featured...
