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Website Navigation Best Practices With Examples

Website Navigation Best Practices With Examples

Your website navigation is the most important thing to consider when building or improving a website. Navigation will help a user reach their end goal and it is your job to ensure that happens. This blog will look at several types of website navigation and help you...
The Ultimate Guide to High-Performing PPC Campaigns

The Ultimate Guide to High-Performing PPC Campaigns

Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...
Local Search Ads: How to Run a Local Search Campaign

Local Search Ads: How to Run a Local Search Campaign

Consumers who conduct local searches often see Local Search Ads as the first result, which explains why they earn 13.8% of local SERP clicks. If your physical stores are struggling to generate foot traffic, using local search ads on Google Maps is a powerful way to...
Are SEM and PPC the Same Thing?

Are SEM and PPC the Same Thing?

You have probably heard the terms SEM and PPC used interchangeably. We often get asked if search engine marketing (SEM) and pay-per-click (PPC) are the same. Despite their similarities, they are slightly different. What is SEM? What is PPC? PPC vs SEM: the...