You have a great website that you want to show off to everyone, but how can you market your website so that it reaches its target audience? In this blog, we will look at ways to ensure your website is ready to market and some marketing tactics to get people on your...
If you have an online business, you’ll want to employ paid search in your marketing strategy. First, you need to think about what the best paid strategy is for your business. In this blog, we will discuss what makes a great paid search ad and give 5 examples of...
When it comes to search engine optimisation (SEO) it can often feel impossible to rank highly on search engines when more established competitors are targeting the same core keywords. What is the answer? Targeting long-tail keywords. In this blog, we’ll examine...
Ranking for competitive keywords is a notoriously difficult task, particularly if your website is new or has no online presence. Does that imply that you shouldn’t go for difficult-to-rank keywords? Absolutely not. However, it does imply that you should put more of a...
Your website navigation is the most important thing to consider when building or improving a website. Navigation will help a user reach their end goal and it is your job to ensure that happens. This blog will look at several types of website navigation and help you...
Pay-per-click (PPC) is a great way to promote your business and reach new customers, however, it can be a bit confusing for those just getting started. In this guide, we will cover: What is pay-per-click? PPC terms you’ll want to know How does PPC work? Best PPC...
