What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
If you have a website, one of your marketing strategies will be increasing visitors to your site. After all, more traffic increases your brand’s voice and in turn, can mean more sales and an increase in revenue. Here we look at the many ways in which you can...
As the saying goes “what gets measured, gets managed,” and the tools included here can help you analyse different facets of your website. Some of these tools analyse traffic and the journey users take on your website, while others will analyse content and SERPs....
In this blog, we will discuss bounce rates and exit rates as well as uncover industry bounce rate benchmarks. We will also look at 10 ways you can improve your bounce rate that require a little time and effort. In this blog, we will cover: What is a bounce rate? Are...
Are you interested in knowing how much traffic your website receives? You can access the performance of your website and how it stacks up against the competition by looking at website traffic. It is essential to understand website traffic analytics to monitor your...
In spite of its complexity, pay-per-click (PPC) marketing is among the most effective ways to market your business. If you are new to PPC it can be difficult to know where to start and where to look for help. Before you get started with paid search marketing,...
