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Webinar Q&A: Mastering Google Analytics 4

Webinar Q&A: Mastering Google Analytics 4

We hope you enjoyed the webinar Mastering Google Analytics 4: Your Questions Answered. We had plenty of questions, however, we were not able to answer all of them live. Here are all your questions answered. If you didn’t manage to watch the webinar, you can...
Search Benchmark Report 2021 vs 2022

Search Benchmark Report 2021 vs 2022

Search advertising is one of the most effective paid media channels, but it’s also one of the most competitive, hence why it is imperative you monitor campaign performance. Do you know if your results are in line with industry averages? And what can be done to improve...
SEO vs PPC: Which Is Best for Your Business?

SEO vs PPC: Which Is Best for Your Business?

What is SEO? Search engine optimisation (SEO), is the process of enhancing your website so that it can organically (not paid for) achieve high rankings in search engines’ results page (SEPRs). In simpler terms, SEO is a way to improve your website so that it will...
Proven Strategies: How to Drive Traffic to Your Website

Proven Strategies: How to Drive Traffic to Your Website

If you have a website, one of your marketing strategies will be increasing visitors to your site. After all, more traffic increases your brand’s voice and in turn, can mean more sales and an increase in revenue. Here we look at the many ways in which you can...
10 of the Best Free Website Analytics Tools

10 of the Best Free Website Analytics Tools

As the saying goes “what gets measured, gets managed,” and the tools included here can help you analyse different facets of your website. Some of these tools analyse traffic and the journey users take on your website, while others will analyse content and SERPs....
What Is a Good Bounce Rate? (+ Tips on How to Improve It)

What Is a Good Bounce Rate? (+ Tips on How to Improve It)

In this blog, we will discuss bounce rates and exit rates as well as uncover industry bounce rate benchmarks. We will also look at 10 ways you can improve your bounce rate that require a little time and effort. In this blog, we will cover: What is a bounce rate? Are...