Christmas Marketing Ideas for Small Businesses

Christmas Marketing Ideas for Small Businesses

It’s no secret that businesses can be most profitable in the weeks leading up to Christmas. That’s why it’s crucial to get everything in place to make the most of it! Is your business prepared for the 2022 holiday season? Regardless of the answer, we’ve got plenty of...
What Are the Different Types of Instagram Ad Formats?

What Are the Different Types of Instagram Ad Formats?

Instagram has rapidly grown in popularity as a social networking tool over the past few years. Now that it has more than 1.3 billion active users, businesses are beginning to take note. Instagram provides businesses with an opportunity to use visual content to connect...
Apple Are Demanding 30% Of Meta’s Boosted Post Revenue

Apple Are Demanding 30% Of Meta’s Boosted Post Revenue

New Apple app store guidelines quietly released this week require promoted or boosted posts on social media to be treated as in-app purchases. The outcome of this is that Apple is then entitled to 30% of all the revenue generated from them.     What has...
How to Target Audiences and Set Up Paid Ads on Facebook

How to Target Audiences and Set Up Paid Ads on Facebook

Social media marketing is all about attracting the right kind of customers and sharing useful, relevant, and valuable content with them. As the most popular social platform in the world, Facebook is a great starting point for connecting with your audience and...
How to Use Facebook Business Manager for Your Business

How to Use Facebook Business Manager for Your Business

Facebook Business Manager is a free helpful tool that allows businesses to plan, track and evaluate organic and paid social content on Facebook (or meta as they’re now called). That’s all well and good if you’ve used Business Manager before, but if you haven’t then it...