We’ve all seen the power of a well-placed hashtag in action. They can ignite a social movement, draw attention to an important cause, or start a fun viral trend. When used in business, hashtags are a way for you to join a broader conversation, get your company’s name...
What happens when a potential customer visits your website or searches for you but doesn’t take the next step to actually become your customer? You don’t want to miss out just because they didn’t contact you! They may have had to pick up their kid from school, answer...
How long has it been since your website was updated to align with the latest in SEO best practices? If your business’s website hasn’t been updated in a while, it’s probably not as effective as it could be at attracting visitors and helping you convert them to...
Google is where it’s at when it comes to local listings. Want to show up in search results on desktop? Duh. Want to show up in Google Maps on someone’s phone? Of course! Then, you need to get your business on Google My Business. Let’s explore some commonly-asked...
Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
While trying to find the right way to advertise your business online, you probably weren’t expecting to come across the slightly overwhelming terms and acronyms that make up digital marketing. One of the biggest questions we get asked is if search marketing and PPC...
