Search Engine Optimisation has become one of the most important factors for creating business awareness. It’s no longer possible for the text-heavy websites of yesteryear to make a visible impact for consumers. With technological advances in digital media transforming...
We’ve all seen the power of a well-placed hashtag in action. They can ignite a social movement, draw attention to an important cause, or start a fun viral trend. When used in business, hashtags are a way for you to join a broader conversation, get your company’s name...
You know who’s busy? You are. As a business owner, there are so many things you have to think about in your day-to-day: from managing employees to billing, coordinating with various vendors, navigating taxes and actually working, there just don’t seem to be enough...
Every year on January 1, I make a list of resolutions and goals for myself for the next 12 months. Then, I usually misplace that list and don’t see it again until December 31, when I realise I may or may not have missed out on (or forgotten altogether) some, or...
While trying to find the right way to advertise your business online, you probably weren’t expecting to come across the slightly overwhelming terms and acronyms that make up digital marketing. One of the biggest questions we get asked is if search marketing and PPC...
