User-generated content is a term coined to describe content that has been produced by your customers or followers that promotes your company. It is one of the most valuable types of content a business can use for brand awareness, connection building, and sales and...
Google’s first major algorithm update of 2021 is just around the corner. Originally scheduled for May, the Core Web Vitals update will now be rolled out gradually from June onwards and won’t be fully utilised in ranking algorithms until the end of August. But...
What are Facebook Smart Ads? Facebook Smart Ads are a social advertising product created by LOCALiQ with smart optimisation. This means that your ads have automated optimisation (clever technology, basically!) on them to maximise their impact and achieve stronger...
Social media marketing tips for small business Digital and social media marketing is hard, we get it. Social media algorithms are perpetually adjusting, and markets are saturated and competitive. You may be at a loss for what to do next, so, here are 20 quick-fire...
How to use LinkedIn for business Unfamiliar with LinkedIn marketing techniques and tricks? Let’s not waste any time – read on to learn LOCALiQ’s LinkedIn marketing 101. Using LinkedIn For Marketing: is it for me? LinkedIn is often described as Facebook for your...
