The Benefits of Social Media Collaborations

Social media platforms offer businesses unlimited ways to maximise their digital marketing strategy and reach their full potential. Collaborating on social media with other companies and influencers is a great opportunity to brainstorm with new teams, gain a fresh...

Social Media Algorithms: What They Are and How They Work

Social media algorithms use calculations to sort and tailor content for individual users.  Algorithm metrics vary depending on the platform, but they sort content by relevance, usefulness, chronology, and more. Algorithms are becoming more sophisticated over time, and...
How to Set up a Facebook Business Page

How to Set up a Facebook Business Page

Although some of the younger demographics are abandoning Facebook in favour of tools like Instagram and Snapchat, Facebook continues to dominate the market. If you have a business, you need a Facebook business page. With more than 2.7 billion monthly users, Facebook...