What are social campaigns? There will be times when as a business, you need to execute special, one-off promotions to reach a defined business objective. Marketing and advertising campaigns are often scheduled and incorporated into longer-term marketing strategies and...
Types of Social Media Advertising Wondering where to start with social media advertising? Well, it begins with platforms – the social media network you’re going to use to advertise on! The following social media networks offer advertising solutions for businesses;...
Google’s first major algorithm update of 2021 is just around the corner. Originally scheduled for May, the Core Web Vitals update will now be rolled out gradually from June onwards and won’t be fully utilised in ranking algorithms until the end of August. But...
What are Facebook Smart Ads? Facebook Smart Ads are a social advertising product created by LOCALiQ with smart optimisation. This means that your ads have automated optimisation (clever technology, basically!) on them to maximise their impact and achieve stronger...
April 2021 and May 2021 social media updates Social media channels and their algorithms are constantly changing and evolving. Here are the updates we have seen so far in April 2021 and will see in May 2021 across social media networks, and why they’re good for...
