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The Marmite of calendar events is swiftly moving upon us (Valentine’s day!). Whether you love it or hate it, leveraging Valentine’s Day can be a great way to bring in business. Before you begin though, you need to understand whether using Valentine’s day as a...
Find out all the tips, stats, and resources at your disposal to get ahead of the competition this festive season. First of all, you need to understand what type of Christmas shoppers make up your customer base. Are they the early-birds, the late-leavers, or the...