Paid-Search Advertising: Everything You Need to Know

Paid-Search Advertising: Everything You Need to Know

Paid Search is a great way to advertise your business and boost your search engine rankings for greater visibility.   With a multitude of digital marketing tools available, advertising is more accessible for small businesses than ever before. Paid Search...
3 Ways Businesses Can Beat the High Street Shopping Slump

3 Ways Businesses Can Beat the High Street Shopping Slump

News has broken out that high street shop vacancy rates are at their worst level since 2015. With low footfall and increased rent costs, this has already had a major impact on well-known brands including Debenhams and Jamie’s Italian.   It may have come to light...
How to Win with Multi-Channel Marketing

How to Win with Multi-Channel Marketing

Creating a marketing plan that works can be a challenge for local businesses, if for no other reason than the massive number of choices available. Still, you’re in business to make a profit, so how do you know where to invest your marketing budget to get a solid...
Search Marketing Terms You Need to Know 

Search Marketing Terms You Need to Know 

While trying to find the right way to advertise your business online, you probably weren’t expecting to come across the slightly overwhelming terms and acronyms that make up digital marketing. One of the biggest questions we get asked is if search marketing and PPC...