Facebook (Meta) has changed how advertisers can use Facebook. From March, advertisers can no longer target their audiences using certain specialised categories. But what exactly are these categories, and will they change the fundamental way Facebook advertising works?...
Two-thirds of marketers reveal that they want to increase the use of video in their marketing strategy in 2022, one of the quickest, easiest, and most cost-effective ways would be to get your business on TikTok. This is the perfect platform to produce short and...
Instagram are aiming to be the best place for creators to make a livelihood doing what they love, while also assisting brands in achieving business goals by tapping into new trends and audiences. They are releasing a set of new tools to let creators and brands connect...
Building the ideal social media ad campaign is a huge job in itself and marketers across all industries are constantly faced with the same common situations – you create the perfect social media ad campaign, complete with the right offer, adequate budget, and creative...
According to the Content Marketing Institute, 91% of B2B companies currently utilise some type of content marketing, with 56% describing themselves as extremely devoted. That’s why industry leaders are now hosting a number of marketing conferences focused on assisting...
