Due to the typically clinical nature of dentistry, many orthodontal clinics unknowingly recreate impassivity and impersonality online, and some make the following mistakes when marketing their dental practices on social media: Using stale, unimaginative, or staged...
It is reported that businesses have just 3 seconds to capture a user’s attention when they are scrolling on social media, before their content is lost in the abyss of the digital world and their target customer has moved on to the next post. So how can you nail their...
Before recent digital times, the word engagement only evoked images of a big diamond ring. Today one of the most sought-after social media metrics is increased engagement. But what is it? And why do you need it? What is social media engagement? Social media engagement...
User-generated content is a term coined to describe content that has been produced by your customers or followers that promotes your company. It is one of the most valuable types of content a business can use for brand awareness, connection building, and sales and...
It’s the (digital) age-old question, as a business… how should you go about dealing with negative comments on social media? Well, negative comments come in many shapes and forms. We are going to have a look over the different types of negative comments on social media...
