About the client.

Fitness 4 Less is part of a national gym franchise operation. Until now, it had no presence within Worcestershire, but that was about to change.

What you should know

  • LOCALiQ’s display advertising campaign generated 114k+ impressions.
  • Our client enjoyed a 0.46% click-through-rate and 526 website clicks.
  • 114k+


  • 0.46%

    Click-through rate

  • 526

    Website clicks


To build a client base from zero. A branding exercise to drive awareness of the location is essential as the client faces competition in the city.


Fitness 4 Less utilised a winning combination of our daily and print newspaper titles, LOCALiQ mobile advertising, and social media – all targeted to an engaged, captive and relevant audience.


  • Wrap on both daily and weekly publications
  • Social media posts targeted at gym enthusiasts
  • Adhesion banner on the Worcester News


The value of memberships secured exceeded £15,000 per year. That is not factoring in any potential lifetime value. The campaign cost £4,700. (January – May 2018)

Proven results.

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