Fitness 4 Less is part of a national gym franchise operation. Until now, it had no presence within Worcestershire, but that was about to change.


To build a client base from zero. A branding exercise to drive awareness of the location is essential as the client was facing strong competition in the city.


Fitness 4 Less utilised a winning combination of our daily and print newspaper titles, LOCALiQ mobile advertising, and social media – all targeted to an engaged, captive and relevant audience.

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