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About the client.

Gleneagles Hotel in Perthshire is one of Scotland’s most popular and prestigious hotels and golf courses, hosting many famous golfing tournaments.

What you should know

  • LOCALiQ’s display advertising campaign generated 43k+ impressions at a 3.08% click-through rate.
  • 43k

    Impressions

  • 3.08%

    Click-through rate

  • 3

    Month campaign

Challenges.

Gleneagles was looking to reinforce its brand, presence and reputation, so they chose The Herald, with its high percentage of affluent ABC1s. They ran a digital campaign over three months to build their brand awareness.

Solutions.

Gleneagles decided to utilise double MPUs – one of our premium digital display creatives – to drive awareness, thanks to its high-impact visual appeal. The campaign began in May 2018 and ran for three months.

Results.

The campaign achieved a fantastic 3.08% click-through rate – above the national industry average of 0.07%.

Proven results.

We’re dedicated to helping local businesses succeed.

Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.