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43k
Impressions
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3.08%
Click-through rate
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3
Month campaign
Challenges.
Gleneagles was looking to reinforce its brand, presence and reputation, so they chose The Herald, with its high percentage of affluent ABC1s. They ran a digital campaign over three months to build their brand awareness.
Solutions.
Gleneagles decided to utilise double MPUs – one of our premium digital display creatives – to drive awareness, thanks to its high-impact visual appeal. The campaign began in May 2018 and ran for three months.
Results.
The campaign achieved a fantastic 3.08% click-through rate – above the national industry average of 0.07%.
Proven results.
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