Heythrop Park is an 18th century 4* hotel based in the stunning Cotswolds countryside. As well as a place to rest your head, Heythrop offers dining and spa facilities, as well as an 18-hole golf course set in 440 acres of beautiful land surrounding the estate.

Challenges.

Heythrop Park wanted to generate more enquiries and bookings through their own website, rather than through external booking agents and booking sites.

Solutions.

Social and search campaigns were created, focusing on a 60-mile radius surrounding the estate. This was incorporated with social retargeting to maximise website clicks.

Results.

This campaign brought an average cost per lead of £2.30, and with an average order value of £250, this brought Heythrop Park a huge return on investment. 818 leads were generated within the 3 months this campaign ran, averaging 8.98 leads per day.

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