Peter Symonds College

Previously, Peter Symonds College ran four separate campaigns per academic year, which was inefficient and left no budget for ad-hoc campaigns. This approach also lacked an ongoing presence, limiting engagement with our target audience.

Using our digital marketing services, we set up an advertising strategy that includes paid search and social campaigns. Now, with an ‘Always On’ campaign, we can switch messaging according to key objectives and reinforce brand recognition between campaigns, making our advertising more effective.

These will meet the year-round demand for educational content, as seen in Google Trends, which shows interest in education is constant, not just during peak times. It offers flexibility by targeting specific audiences in different locations, ensuring consistent advertising and better brand awareness within the budget.

Peter Symonds College wanted a consistent and cost-effective advertising solution. Previously, they had faced measurement and scheduling limitations. This new solution has reduced booking time and costs, with one of the key months seeing an impressive social click-through rate of 2.53%.

Campaign Performance Overview:

November 2024 – November 2025

• 2,693 leads with an average £6.34 cost-per-lead (CPL)

• Paid Search: 135,014 impressions, 44,676 clicks and a 33.07% click-through rate.

• Paid Social: 576,717 impressions and 30,910 clicks.

Don’t take our word for it… Here’s what our client had to say:

The results have been amazing – LOCALiQ’s regular reports help us evaluate our campaigns. We’ve seen a steady increase in college applications, exceeding our forecasts. While we can’t attribute this solely to LOCALiQ, we believe it has contributed.

 

The team at LOCALiQ is great – it is so useful to have their technical expertise. Regular updates and evaluations mean that we have a clear focus on aims and requirements.

 

 

Lacey Callanan,

Head of Admissions & Marketing