Industry: Ecommerce

About the client.

Pound Farm Shop & Plant Centre is a popular local attraction in Gloucester, however, the owners were concerned about the challenges due to road closures.

What you should know

  • LOCALiQ’s display and print advertising campaigns generated 80k impressions.
  • Our client enjoyed a 0.22% click-through-rate and a 50% increase in website traffic.
  • 80k


  • 0.22%

    Click-through rate

  • 50%

    Increase in website traffic


Pound Farm Shop needed to ensure customers would still visit during road closures – especially during peak season – at which point brand awareness is a key business driver.


We published targeted digital ads (targeted to users with ‘gardening interests’) and newspaper and Living & Cotswold Visitors Guide print advertisements. ReachEdge – our lead monitoring and management tool – supported the campaign.


Pound Farm Shop achieved its goal of keeping its regular footfall during the busy and disruptive roadworks. The campaign increased visits to the client’s website by over 50% compared to the previous year.

Proven results.

We’re dedicated to helping local businesses succeed.

Online conversions


Conversion rate



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