Pound Farm Shop & Plant Centre is a popular local attraction in Gloucester, however, the owners were concerned about the challenges they were set to face due to road closures.


Pound Farm Shop needed to ensure customers would still visit during a period of road closure – especially during peak season – at which point brand awareness is a key driver of business.


Targeted digital ads (targeted to users with ‘gardening interests’), newspaper advertisements, and Living & Cotswold Visitors Guide publication were utilised. The campaign was also supported by the use of ReachEdge – our lead monitoring and management tool.

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