-
80k
Impressions
-
0.22%
Click-through rate
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50%
Increase in website traffic
Challenges.
Pound Farm Shop needed to ensure customers would still visit during road closures – especially during peak season – at which point brand awareness is a key business driver.
Solutions.
We published targeted digital ads (targeted to users with ‘gardening interests’) and newspaper and Living & Cotswold Visitors Guide print advertisements. ReachEdge – our lead monitoring and management tool – supported the campaign.
Results.
Pound Farm Shop achieved its goal of keeping its regular footfall during the busy and disruptive roadworks. The campaign increased visits to the client’s website by over 50% compared to the previous year.
Proven results.
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