Cost Per Lead
The business approached us with the challenge of increasing enquires from customers looking to sell their cars. Specifically, they wanted to purchase Ford vehicles to add stock to their new select used car brand.
We proposed a Buy My Ford campaign that would target potential customers in the groups local area. The campaign would leverage our smart AI technology and digital advertising to reach potential customers and drive them to a landing page with an instant valuation tool, 24 hour fast payment and vehicle collection which we believed were exactly the USP’s need for a successful campaign.
The campaign would include the following elements:
- Facebook and Instagram ads targeting users with Carousel and Video ads.
- AI optimised Google and Bing Search ads targeting searches to sell my vehicle.
- Targeted Display across Exchange and Mart and the Newsquest Media network
The Buy My Ford campaign was a success, resulting in a significant amount of direct leads for people looking to sell their Ford Cars
The campaign generated the following results:
- Over 12,000 impressions
- An average CPC of £1.49
- 666 leads
- A CPL of £18.62