AM 100 Used Stock Generation Campaign

The business approached us with the challenge of increasing enquiries from customers looking to sell their cars. Specifically, they wanted to purchase Ford vehicles to add stock to their new select used car brand.

We proposed a Buy My Ford campaign targeting potential customers in the local area.

The campaign would leverage our AI technology and digital advertising to reach potential customers and drive them to a landing page with an instant valuation tool, 24-hour fast payment and vehicle collection, which we believed were the USPs needed for a successful campaign.

The campaign would include the following elements:

• Facebook and Instagram ads targeting users with Carousel and Video ads.
• AI-optimised Google and Bing Search ads targeting searches to sell my vehicle.
• Targeted Display across Exchange and Mart and the Newsquest Media Group.

The Buy My Ford campaign was a success, resulting in a significant amount of direct leads for people looking to sell their Ford cars.

The campaign generated the following results:

• Over 12,000 impressions
• An average CPC of £1.49
• 666 Leads
• An £18.62 cost-per-lead