Industry: Automotive

About the client.

Our client is an AM 100 multi-franchise dealer group. They have been involved in motors for over 100 years and now have over 30 locations across the UK. However, like all dealer groups in recent years, they are searching for more stock.

What you should know

  • Our paid advertising campaigns generated over 12k impressions and delivered an impressive 666 leads.
  • Our client enjoyed an excellent £1.49 cost-per-click.
  • 12,000


  • £18.62

    Cost Per Lead

  • 666



The business approached us with the challenge of increasing enquiries from customers looking to sell their cars. Specifically, they wanted to purchase Ford vehicles to add stock to their new select used car brand.


We proposed a Buy My Ford campaign targeting potential customers in the local area.

The campaign would leverage our AI technology and digital advertising to reach potential customers and drive them to a landing page with an instant valuation tool, 24-hour fast payment and vehicle collection, which we believed were the USPs needed for a successful campaign.

The campaign would include the following elements:



The Buy My Ford campaign was a success, resulting in a significant amount of direct leads for people looking to sell their Ford cars.

The campaign generated the following results:

  • Over 12,000 impressions
  • An average CPC of £1.49
  • 666 Leads
  • An £18.62 cost-per-lead

Proven results.

We’re dedicated to helping local businesses succeed.

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