Cost per Click
The challenge is finding people who are looking for a car sourcing service, it could be something prestige, something niche or a person is too busy to look for a car and needs help. The car buying market is synonymous with specialist sports/classic cars. Find my car will help anyone with their car buying journey so a fantastic USP and service.
We proposed a Search campaign per that would target potential customers searching for vehicle sourcing. The campaign would leverage our smart AI technology running across Google and Bing looking for the best number of leads at the lowest cost. We also utilised Smart Ads social product to run traffic, lead forms and retargeting campaigns all with one budget. We felt social would be a fantastic platform for driving leads but also awareness of the clients’ services. We also offered a full mosaic profile of clients who have utilised their service which would allow us to target much better.
The campaign would include the following elements.
- AI optimised Google and Bing Search ads targeting searches to sell my vehicle.
- AI Smart Ads across Facebook and Instagram
- Experian Mosaic Profiling of sales postcode data
- Client Centre reporting suite to track conversions and call to show real ROI.
The client was over the moon with the results and the trial with us for 3 months was a great success “Love what you’ve done for us guys, we’ll definitely be back in the future”
- Over 527,000 impressions
- Average CPC of £1.50
- 189 Leads