Industry: Automotive

About the client.

Our client is a vehicle sourcing expert offering a nationwide service to find the right car. They specialise in finding market-leading finance rates, delivery and a 10-day turnaround from brief.

What you should know

  • Our paid advertising campaigns generated over 527k impressions and delivered 189 leads.
  • Our client enjoyed an excellent £1.50 cost-per-click.
  • 527,000


  • £1.50

    Cost per Click

  • 189



The challenge is finding people looking for a car-sourcing service – it could be something prestige or niche or a person who is too busy to look for a car and needs help. The car buying market is synonymous with specialist sports/classic cars. Find My Car will help anyone with their car-buying journey, a fantastic USP and service.


We proposed a search campaign targeting potential customers searching for vehicle sourcing. The campaign would leverage our AI technology across Google and Bing for the best number of leads at the lowest cost.

We utilised Smart Ads social product to run traffic, lead forms and retargeting campaigns within one budget. We felt social would be a fantastic platform for driving leads and awareness of the client’s services. 

We also offered a mosaic profile of clients who have utilised their service, allowing us to target them better.

The campaign would include the following elements –

  • AI-optimised Google and Bing Search ads targeting searches to sell my vehicle.
  • AI Smart Ads across Facebook and Instagram.
  • Experian Mosaic Profiling of sales postcode data.
  • Client Centre reporting suite to track conversions and calls to show real ROI.



The client was over the moon with the results, and the three-month trial was successful. 

“Love what you’ve done for us guys – we’ll be back in the future.”

  • Over 527,000 impressions
  • Average CPC of £1.50
  • 189 Leads

Proven results.

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