-
400,000
Reach
-
708
Form Submissions
-
2.07%
Click-Through-Rate
Challenges.
The business approached us with the challenge of increasing enquiries from Motability customers – a very competitive market with many brands now in the scheme. They wanted to use our AI to try and steal a competitive advantage.
Solutions.
We proposed an AI-optimised social ads campaign targeting potential customers in a defined area. Due to targeting restrictions from Facebook, we utilised our award-winning AI to target people with similar interests and behaviours based on their interactions with our ads and conversions.
The campaign would include the following elements:
- Facebook and Instagram ads targeting users with Carousel and Video ads across Suzuki, Ford, Hyundai and KIA.
- Conversion Tracking in our award-winning reporting platform.
- Full API integration with social lead ads straight into the Dealer Web Management system to assist with ROI reporting.
Results.
The Motability campaign continues to be successful, resulting in significant numbers of direct leads. Utilising the integration with Dealer Web, the sales team can build a pipeline of potential customers.
The campaign generated the following results:
- Over 400,000 impressions
- A 2.07% CTR compared to the 0.8% automotive benchmark
- 708 Form submissions
- An £18 cost-per-lead
Proven results.
We’re dedicated to helping local businesses succeed.