Our client is an AM 100 multi-franchise dealer group. They have been involved in motors for over 100 years and now have over 30 locations across the UK.

  • 400,000


  • 708

    Form Submissions

  • £18

    Cost Per Lead


The business approached us with the challenge of increasing enquires from Motability customers. This is becoming a very competitive market with a lot of brands now taking part in the scheme. They wanted to use our AI to try and steal a competitive advantage.


We proposed an AI optimised social ads campaign that would target potential customers in a defined area.  Due to targeting restrictions from Facebook, we utilised our award-winning AI to target people with similar interests and behaviours based on their interactions with our Ad and conversions.

The campaign would include the following elements:

  • Facebook and Instagram ads targeting users with Carousel and Video ads across Suzuki, Ford, Hyundai and KIA.
  • Conversion Tracking set up in our award-winning reporting platform.
  • A full API integration with social lead ads straight into Dealer Web Management system to assist with ROI reporting.



The Motability campaign continues to be a success, resulting in a significant number of direct leads. Utilising the integration with Dealer web the sales team can build a significant pipeline of potential customers.

The campaign generated the following results:

  • A reach of over 400,000
  • A CTR of 2.07% compared to automotive benchmark of 0.8%
  • 708 form submissions
  • A CPL of £18

Speak to an expert.

Start simplifying your digital marketing today. Get in touch to discuss how we can help you.