Our client is a car buying company with four locations. They pride themselves on supporting the local communities and charities where they are based. They have been in business since 2011.

  • 184,000


  • 452


  • £8.83

    Cost Per Lead


The challenge has been with the lack of car stock over the last 12 months, they have suddenly found themselves with more competitors in their areas all offering to buy peoples cars.


We proposed a Search campaign per location that would target potential customers search for businesses like them. The campaign would leverage our smart AI technology running across Google and Bing looking for the best number of leads at the lowest cost.

The campaign would include the following elements.

  • AI optimised Google and Bing Search ads targeting searches to sell my vehicle.
  • Client Centre reporting suite to track conversions and call to show real ROI.



The campaign has been running for two months and has produced fantastic results for the client. It allowed them to cut through the noise of the competition and take real market dominance in their areas

  • Over 184,000 impressions
  • A CPC of £1.11
  • 452 Leads
  • A CPL of £8.83

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